Tag Archives: Gordon Brown

Getting personal: the curse of Downing Street

Everyone appreciates the personal touch, especially when dealing with big organisations and government. Nowadays, ‘connecting’ and ‘engaging’ with the general public are the guiding principles of communications professionals everywhere. And yet striking the right personal note is not as easy … Continue reading

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Say what you mean and mean what you say

Gordon Brown’s spectacular own goal this week – instantly dubbed “Brown’s ‘bigot’ gaffe” by the media – may well be the defining moment not just of his election campaign but of his political career. As Roy Greenslade put it in … Continue reading

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