I love words. And I love certain typefaces (particularly Johnston sans – the font used by Transport for London), although I hate others (I’m looking at you, comic sans).
I also really like the combination of words and fonts, as seen in kinetic typography. So, it was a delight to stumble across this short clip called Word as Image made by Ji Lee. It’s an animated trailer for his book.
Lee’s description of his work is as follows:
Challenge: Create an image out of a word, using only the letters in the word itself.
Rule: Use only the graphic elements of the letters without adding outside elements.
It’s interesting to see how the letters that make up a word can be used to express and enhance it’s meaning.
See for yourself:
Word as Image (by Ji Lee) from jilee on Vimeo.