Monthly Archives: February 2010

Amazing adjectives…

It’s hard to avoid the hype surrounding the launch of the Apple iPad.  Most people and the media have focused on the product itself and its many features. However, here’s a ‘phenomenal, amazing and beautiful’ study of the adjectives used … Continue reading

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The Co-op: good with food, not so good with words

Described in most media reports as a ‘victory’ for the Plain English Campaign (PEC), the Co-op has been forced to remove the word ‘ambient’ from labels printed in-store for sausage rolls. While it doesn’t make immediate sense to us customers, … Continue reading

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